Samsung The Serif 55" QLED 4K TV

Design that Furnishes Your Space

The Serif’s signature I-shaped profile and matte screen blend into your room, looking as good off as it does on.

• Clean, modern white frame with refined edges
• Matte display reduces reflections for a more artful look
• Stands out on a console or matching floor stand

Slim, Sculptural Profile

A sleek side silhouette makes The Serif feel like a piece of modern furniture from every angle.

• Iconic I-beam form factor elevates any room
• Thoughtful cable area for a tidy setup
• Designed to be seen from the side and back

Flexible Placement

Use the detachable floor stand to position your TV anywhere—no wall mount required.

• Freestands to reconfigure rooms with ease
• Minimalist tripod-style legs complement the frame
• Great for open-plan living spaces

Beautiful From Every Angle

A finished back means The Serif looks refined in the center of a room, not just against a wall.

• Two-tone rear panel keeps things clean and clutter-free
• 360-degree design suits open layouts
• Perfect for spaces where the back is visible